Just like the late, great Rodney Dangerfield, the “humble” cover letter gets no respect.
Job seekers spend so much time and energy on their resumes they’ve got nothing to offer their poor, neglected cover letters.
Big, big mistake!
It is well-written cover letter not the resume that can single-handedly land you more job interviews. The front is a chance to really “market” yourself to an employer using proven marketing strategies rarely found in typical cover.
However, there is only so much you can do with traditional CV or resume. I believe that carefully crafted cover letter is important to your job search success than any other written document, including new.
As a direct marketing professional for over 20 years, I bring you my 7 secrets of a highly effective new cover
1. ADDRESS cover letter to a specific person. Do your best to find out “Who” you should address your cover letter. “Dear Manager” is lifeless.
2. OPEN with an attention-grabbing first sentence to really grip the reader. This will almost guarantee cover letter and resume get a closer look.
3. REMEMBER less is more. The best cover letters have plenty of white space. Cover letters that are clear, focused, short and sweet land more job interviews period.
4. Focus on what you can do for the employer. How you can benefit businesses in particular? Do a little research and relate this simply and clearly in your letter.
5. Choose words that show interest and passion for the position you seek … (big, big secret!) Then, carry this passion in an interview with you.
6. request one ACTION you want the employer to take: “I would really like the opportunity for a personal interview this week.” (You never know until you ask.)
7. END cover letter with something enthusiastic and say like, “I look forward to be interviewed at your earliest convenience. Thank you so much for this opportunity.” Sincerely, Jane Jobseeker. (Notice how Jane takes it will land an interview? This is an innovative, smart, and it works like a charm).
Think of your cover letter as a sales letter. The only purpose of the new cover letter to land you more job interviews. That is the bottom line. By using proven marketing strategies I have outlined above, will land more quality job interviews than the competition.
You must find a way to get “a foot in the company door” to have any chance of landing the job. With the right cover letter you can blow the doors of opportunity wide open. And remember, more job interviews translate to (drum roll please) … more job offers
Finally, the most important advice I can offer you is this :. FOLLOW every job lead, contact and communication. After all, the “Golden Key” to get hired for the job of your dreams. Use follow-up cover letters, thank you letters, even follow-up calls. Following-up can literally double your chances for success. It is also one secret ingredient missing 99% of the playbook as a job-seeker.
Good news for you!